Product texts
Product texts and descriptions play a crucial role in communicating the value of a product to potential customers. Correctly and strategically crafted texts not only improve the customer's understanding of the product but also increase their willingness to make a purchase.
As a supplier, you can submit four different types of texts, each serving a unique purpose. Together, they form a comprehensive product description that promotes sales and enhances the customer experience.
If you do not want to use all text fields, leave them empty. Do not enter, for example, a period (.) or zero (0) to indicate that the field is empty. This would be considered an enriched field and will be exported.
|
Object Name |
Description |
Max. characters |
|---|---|---|
|
Web Name |
A name tailored for use on websites and e-commerce platforms. |
100 |
|
Product Text, Intro |
A brief and concise text providing an initial insight into what the product offers. It should be both informative and persuasive, working well alongside a product image. |
250 |
|
Product Text, Complete |
A more detailed description that complements the summary. It should provide full information of the product and stand alone, meaning it can be read and understood without the summary. |
4000 |
|
Bullet List |
An informative list highlighting the key attributes and features that make the product unique (USP: Unique selling points). |
1000 |
Some words are not allowed in product texts for legal reasons and will be blocked.
Forest Stewardship Council, FSC, and PEFC are registered trademarks. To use these, the recipient of the product texts must have chain-of-custody certification or a trademark license for the specific product. Since many recipients lack this, they risk sanctions from FSC/PEFC if these words appear in marketing material (e-commerce is considered marketing in legal terms). Read more about this here.