An article number and a price are rarely enough for a customer to choose your product with confidence. They want to see it, understand what it does, know that it meets the requirements and find the right accessories. The less that is left unclear, the easier the decision becomes.
Needs also differ depending on who is looking. The buyer is deciding whether the product belongs in the range, and looks at texts and images. The specifier needs dimensions, geometry and declarations. The end customer in e-commerce wants to see the product in use, and someone who has already bought it needs an assembly instruction or a spare part. The same article meets many different questions, and the resource types exist so that all of them can be answered.
Below are the resource types you can work with. You don't have to use them all — start with what makes the biggest difference, such as a high-quality product image, a compelling text and the documents your customers ask for most often. Every type you add makes the article more complete, and complete articles carry more weight when a recipient is selecting their range.
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Product images, environment and action shots, line drawings, logotype, colour and product surface. Eight image types that together show the product from every angle the customer needs. |
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Data sheets, assembly instructions, certificates, building product declarations and environmental product declarations, 12 document types in PDF format. |
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Web name, introduction, full text and bullet list. Four texts that together sell the product in the recipient's e-commerce. |
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Energy label and EPREL documentation for products covered by the requirements. |
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Geometry in STP and DWG, so that specifiers can draw the product into their models. |
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Accessories and spare parts. Connections that generate additional sales and help the end customer. |
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Video, configurators, calculation tools, support and your own product page. |