Field codes IN KNUNDVARUM | OUT WIUNDVARUM | API / | Max Length 30
Definition
This field is used to specify a sub-brand, for example a series or model within a brand.
Explanation
A sub-brand is used when you want to distinguish a series or model within an existing brand. It makes it possible to structure and group products that belong to the same brand but different product lines.
By specifying a sub-brand, recipients can present the products more clearly, for example by grouping a series on a website or helping customers find the right model in store or e-commerce.
If the item does not belong to a sub-brand, the field should be left empty.
More information in the Instructions for brands.
Usage
The supplier specifies the sub-brand when it is relevant for the item. The sub-brand may be displayed on the product or used in marketing.
Finfo does not perform any specific processing of this field.
Recipients use the sub-brand to group and present products within the same brand in a clear and structured way.