Field codes IN KNLBN1 | OUT WILBN1 | API supplierArticleName1 | Max Length 30
Field codes IN KNLBN2 | OUT WILBN2 | API supplierArticleName2 | Max Length 30
Definition
The Product name describes the item’s exact and complete name and is a central part of the product’s identification.
Explanation
The product name is used by recipients in purchasing systems, product lists, stores, e-commerce, and search functions. A clear and consistent designation makes it easier to understand what the item is, distinguish it from similar products, and ensure that the correct item is selected during ordering and procurement.
The name should be structured in the following order
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article name
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article type
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brand
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design
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dimension
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content
This structure contributes to consistent naming and makes the information more comparable between different suppliers. The text should be concrete, clear, and free from internal abbreviations or terms that may be difficult to interpret.
The designation must be provided in Swedish and be unique for each item. Exceptions may occur in the case of item replacement, where a discontinued item is replaced by a new one with the same designation.
Read more in the section Instructions for Designations for examples and recommendations.
Usage
The supplier creates the designation in accordance with the applicable rules.
Finfo verifies that the designation follows the established guidelines.
Recipients use the designation in their systems for display, search, and ordering.